"Intention is all there is. The work is just a reminder".
"Intention is all there is. The work is just a reminder".
Brand Identity System for Listen Labs
Listen Labs is a coaching and consulting practice for UX researchers and research leaders. The brand needed to reflect its founder's philosophy: that listening isn’t a soft skill; it is the sharpest tool in the room. Warm but credible. Human but precise. The kind of identity that signals depth before a word is read.
Challenge
UX researchers are often the most perceptive people in the room, yet the least visible. Listen Labs needed a brand that elevated their expertise without overshadowing the founder's credibility. It had to resonate with two distinct audiences: senior leaders at large tech companies and individual practitioners navigating the next step in their careers.
Approach
This project went beyond visual identity. We discovered the client's strengths and built a brand that reflects who they are. We developed the identity, refined their communications, and clarified their value proposition, giving Listen Labs the confidence to step into the world with a brand that felt authentically theirs.