"Intention is all there is. The work is just a reminder".
"Intention is all there is. The work is just a reminder".
COLLIDE — Design Conference Materials
COLLIDE is a creative technology conference where students and aspiring professionals come together with leading minds in the industry. The project reimagined the conference for San Francisco, creating a visual identity and communication system across print and digital touchpoints.
Challenge
How do you visually capture the energy of people, ideas, and disciplines coming together? The identity needed to feel dynamic and contemporary while working seamlessly across posters, programs, digital experiences, badges, and conference signage.
Approach
The concept was built around collision. Shapes and graphic elements intersect at different points, transforming into new forms and possibilities. This became a flexible visual system that could shift and interact across applications, giving the conference a distinct and energetic identity.