"Intention is all there is. The work is just a reminder".

Visual System / William Painting Solutions

For this project, first, we were asked to find a sign and recreate it. Then, keeping the same intentions and applying a systems-thinking approach to the project, conceive another genre, media, and style that this piece might become. Identify the intentions, develop new content, create a system and draft new deliverables.

An entire visual system from a hand-written sign for William painting solutions, leveraging the visual vernacular of a neighborhood painting services.

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